Big Data in the Real World: Retail

It’s no secret that the retail industry has faced drastic changes over the past decade.   Trends ranging from changing demographics (Millennials replacing Baby Boomers as primary customers), online sales growth while brick and mortar revenues decline, an increase in major security breaches affecting millions of customers, and customer experience failures (and wins) broadcast through social media. All of these affect the way major retailers, as well as mom and pop shops, do business today.
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