Exchange Online: Should I Use an Alias or Distribution List?

Let’s say you’ve been tasked with creating user accounts, including distribution lists and aliases, in Microsoft Office 365’s Exchange Online.  You may be wondering how to best configure these settings to ensure the CEO is included in all management discussions and the maintenance crew can be contacted at the same email address, even if there is turnover.  How do I account for the rapid growth in our sales team when the sales manager needs to communicate with an ever-expanding team?
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